What is UX

What is UX, and how to improve it?

What is UX?

UX stands for User Experience. The general look and feel of a website, an app, or a program can result in a positive or negative experience for the user.

When I ask friends what they think of when I say UX, most people say something along the lines of “it just works” or “it’s fluid.” These are great answers, but they’re not entirely accurate.

Most people believe that to have great UX, you just need to make your site easy to navigate and clear to understand. And while this is true, it’s not the UX Holy Grail.

people believe that to have great UX, you just need to make your site easy to navigate and clear to understand… #UX Click To Tweet

Unfortunately, design isn’t enough anymore. Nowadays, almost every other business has a digital presence, whether an eCommerce webpage, a social media page, or an app. This means that design has become commoditized, and more than ever, it’s crucial to differentiate your digital presence with fantastic content.

Why does it matter?

It matters because UX is the first step of the buying cycle.

After witnessing someone using it with ‘ oohs ‘ and ‘ ahhs, ‘a consumer will most likely go to your site (or app). So if you want them to convert into customers, good UX is crucial.

On top of that, bad UX can lead to an increase in customer churn and a decrease in the word of mouth referrals.

What is UX design?

UX design is everything that contributes to the overall UX of your website, app, or program.

Good design isn’t just about making something look good. It’s also about optimizing it for conversions and understandability. You can have a pretty-looking site, but if people don’t know how to use any of the features, then you won’t be getting very far!

UX design is about making the site usable and useful. It’s about improving conversions.

The key areas of UX design include:

1) Usability

Is your site easy to navigate? Is it hard to find what you’re looking for? Are there any confusing steps in between? Are there any roadblocks along the way? Usability is all of this and more.

2) Conversions

It’s easier to optimize for conversions if you know what they are in the first place! What do your users want to achieve with your site? Do we need an app or a webpage? A blog?

3) User-centric design

Who is using your site? Where are they coming from? What do they want to achieve on your site? Where should the call-to-action be positioned so that it’s easiest for users to take action?

4) Information architecture

How is the content structured and organized so that it’s easy to navigate and understand? Is everything clearly labeled and easy to find?

5) Visual design

This is all about making websites aesthetically appealing to the eye. Is it a pleasure to look at, or does it make you want to barf everywhere? Color schemes, images, font choices, and more can contribute to this area of UX design.

What is the difference between UX design and UI design?

Don’t be fooled. UI and UX go hand in hand.

While we can think of UX as the ‘user experience,’ we can think of UI design as the window into that user experience. In other words, it’s what you see on a website or app. It includes things like typography, color schemes, and images.

UX design focuses on creating an enjoyable customer journey, while UI design optimizes the parts of that journey that the user physically interacts with.

What are the most common UX mistakes?

People still make a lot of mistakes when it comes to UX design. Here are some of the most common ones:

1) Not using personas (or not using them correctly).

Designing for yourself is never a good idea. At best, you’ll miss out on optimizing your site or program for different types of users that could use it much better than you.

2) Not optimizing for conversions

As we’re already mentioned, UX is about iterating and optimizing until you get your design to the point where it converts well.

3) Not testing with real users.

If you don’t test, you’ll never know what works and what doesn’t work on your site! Even if it looks perfect according to your design specs. If it doesn’t work, then you’ll either:

a) Lose visitors and conversions (yikes!)

b) Spend a lot of time and effort building it only to find out that no one likes it.

4) Having too much gone on at once

Remember that the best designs are simple ones! Don’t try to put everything on one page or screen. You have to pick your battles!

5) “Only” focusing on aesthetics

You need a website that works as well as it looks. If you spend all of your efforts making a site look pretty and neglecting to make it easily navigable, then who’s going to want to come back? You can spend hours making that UX perfect, but all of your hard work is for nothing if it’s not aesthetically pleasing.

6) Not having consistency across the board

What works on one page of your site might not work across the entire site. A cohesive design across all pages will make browsing more enjoyable and engaging for users.

7) Not giving feedback to the user…

If you want people to keep coming back, it’s a good idea to let them know what’s going on with your site at all times! This includes things like how many more purchases they can make before their card expires, when they’re waiting for something to load, etc.

How to improve your UX, with specific steps

By following the next steps, you can start improving your UX design in no time!

Step 1) Create personas (for your users):

Personas help you make decisions by thinking about typical users’ needs, goals, and challenges. This allows you to create better programs or websites for these actual people.

Step 2) Get feedback from your target audience:

The only way to know what works and what doesn’t work is to ask. Ask people you think your target audience might be. Avoid shocking them with a prototype or asking for their ideas. Just get initial feedback from whether they’ll use it at all right now.

Step 3) Run A/B tests:

You can test many different elements of your website, and the results will point you in the direction of what works and what doesn’t. This can help you optimize your website for conversion while also optimizing it for UX.

Step 4) Iterate:

After A/B testing, dig deeper into why certain parts of your site aren’t converting well. Try out different layout options or images to see if you can improve your site using what you already know.

Step 5) Test Again:

Even once you think you’ve got the design nailed, keep testing it! Seeing how users interact with your website or program can show you areas that need improvement that might seem fine to your own eyes. Keep iterating until you’re sure you have a design that works well for your target audience.

Step 6) Ask for feedback one last time:

Once you’ve tested, iterated, and settled on your design, ask your target audience what they think. You might be surprised to find that even though the design looks perfect to you, users will have some valuable insights into improving things further!

Step 7) (Re)Launch!

Your website or program is ready to go live! Once you launch, test it again and see how it’s doing. Make any last-minute tweaks based on what you learn while real people use your site or program.

Step 8) Keep iterating:

Even after your website launches, it will still have some teething issues! Don’t get down about it. Keep tweaking and testing as you go until you find the perfect UX design that works for your target audience.


With so many websites and programs to choose from, users are more discerning about the UX experience. If you want people to keep coming back or recommending your product, you need to keep iterating until you get it just right!