What is a bounce rate?
As an online marketer, I’m sure you’ve heard of the phrase “bounce rate” before. But what does it mean? And how do you even lower your bounce rate?
Well, let’s clear things up. To put it simply, the bounce rate is the percentage of people who enter your website and leave without going to any other pages.
Why is it important to know your bounce rate?
A high bounce rate means you have not given your visitors a good reason to stay on your website. If they are entering your site, looking around, and then leaving quickly, it’s likely they were not able to find something valuable to them.A high bounce rate means you have not given your visitors a good reason to stay on your website. #bouncerate Click To Tweet
You want to keep your bounce rate as low as possible because visitors who don’t convert (go on another page of your website) are losing potential sales and business opportunities. Google has also stated that lower bounce rates can lead to higher rankings on their search engine.
What’s the “Average” Bounce Rate?
According to Custom Media Labs, the average bounce rate for blogs is between 65% and 90%.
|20% – 45%||E-commerce and retail websites|
|25% – 55%||B2B websites|
|30% – 55%||Lead generation websites|
|35% – 60%||For non-eCommerce content websites|
|60% – 90%||Landing pages|
|65% – 90%||For dictionaries, portals, blogs|
This means that if your website’s bounce rate is 75% or higher, it should be a priority to work on lowering this rate.
Common reasons why people bounce?
There are many reasons why people don’t click on other pages after landing on your website. Some of the more common reasons are:
There’s nothing worse than clicking onto a blog post, only to find it filled with blurry images. You should always invest in high-quality images that will entice people to stay on your site.
Too many ads:
Too many advertisements can be frustrating for people, especially if they’re unable to find what they were looking for, or it keeps leading them to different pages with no content. They may not return to your site because of this problem.
If you don’t want people to click off your site, don’t put up pop-ups that will annoy them. They may close the window immediately and leave, never to return again.
Lack of interesting content:
Nobody likes to waste their time on uninteresting content, so if your posts are boring or don’t offer anything new, people will likely not return.
Poor website design:
People are less likely to stay on your site if it is poorly designed with too many ads or difficult to navigate. Make sure everything loads properly, and that the website is easy to use.
Page Didn’t Meet Expectations:
If the page isn’t what your visitors were hoping for, they are likely to leave immediately. You need to know exactly what your readers want so you can give it to them. Put yourself in their shoes and think about whether you would stay on that site if you came across it.
Page is loading slowly:
If your page takes too long to open up, people are likely to click off. It really isn’t worth the wait when there are so many other sites that can offer them what they want instantly.
How do I lower my bounce rate?
The first step towards lowering your bounce rate is to analyze which pages are giving you the biggest problem. Check Google Analytics to find out which pages take too long to load, what the bounce rate on those pages is, and how many people are leaving.
Improve the UX
Once you’ve found your problem areas, you can start improving your UX (user experience). Here are a few ways to do this:
Improve the loading speed of your page. If pages take too long, people will become frustrated and leave.
You’ll have better luck with conversions if you improve your site’s design so that it looks clean and appealing to the eye.
Don’t place too many ads on your site, or people will become annoyed with all the distractions. Remember that Google Adsense should only go on select pages of your site.Don't place too many ads on your site, or people will become annoyed with all the distractions. #bouncerate Click To Tweet
Make sure your images are high quality with the most important information on the first page. If people scroll, they want to discover something new!
Don’t put up any pop-ups that will distract or annoy visitors. Most people won’t hesitate to close that window immediately if it pops up too soon.
Make sure your posts are original and interesting by including pictures, videos, or infographics. If you offer compelling content, people will be more likely to read it.
Put yourself in the readers’ shoes by thinking about what they would want to see on your site. You’ll have better luck with conversions if you deliver what people are looking for.
Improve your content
Create posts that provide value to visitors so they don’t leave without seeing anything interesting.
1. Use A Powerful Headline That Makes Your Visitors Want To Stay
The most important thing to do is make the title of your post irresistible. You must stand out from all the others competing for attention on social media. Instead of writing “How to lower your Bounce Rate”, why not write something like “20 ways to instantly improve your Bounce Rate”. This will intrigue more people, and they are more likely to click on your link.
2. Use Immediacy Verbs.
Grab your audience’s attention by using verbs that convey a sense of immediacy. You can use words like “Learn”, “Discover” and “Uncover”. Just by changing some simple words in your blog post, you will create a much more interesting post that will entice your visitors to stay and read more.
3. Only Use The Best Content On Your Site.
You want the content on your site to be exceptional, so you don’t lose any potential customers, and you can achieve page 1 rankings on Google and other search engines.
Add a lot of internal links to your post. Not only will the quality of your content rise. You’ll also increase the chance they will look at a second page and stay longer on your site. Which will decrease your bounce rate.
Always work on improving your content. If you never stop improving, your readers will always be satisfied and want to return for more.
The difference between Bounce Rate vs Exit Rate
Bounce rate is when people leave your site after only visiting one page. Which means they aren’t interested in what you have to offer.
The exit rate is when people leave your site, but they still at least viewed one more page. Which means they may be willing to stay on if you can hold their attention long enough.
Knowing the difference is vital for measuring success over time and deciding what pages need improvement.
By using these tips, you’ll be able to figure out exactly why your bounce rate is such a problem and how to fix it.
Remember that the most important thing is to provide value. If you can provide content worth reading on your site, people will spend more time there and stay longer. And if they like what they see, they will return again in the future.
This means you have a real opportunity to convert visitors into loyal fans and drive more traffic from search engines. Good luck!