What is target marketing

What is target marketing, and why is it important?

What is target marketing?

Target marketing is a marketing strategy that focuses on a specific demographic or other segmentations. A company’s target market is the group of people who are most likely to buy its products or services.

Target marketing doodle

Why is it important?

Target marketing is essential because companies can increase profits by concentrating on their ideal customer, rather than wasting resources attracting customers that will never buy their product.

Companies can increase profits by concentrating on their ideal customer, rather than wasting resources attracting customers that will never buy their product. #targetmarketing Click To Tweet

An excellent example of how companies use this strategy is an online store like Amazon, which uses the data it collects on its users to design highly targeted advertisements for each of them.

How to implement it in your business or blog?

One of the best ways to find potential customers is to find out what type of people your competitors are going after and then go after a slightly different group of people.

Happy family

For example, if you’re selling a product for new mothers, research other products that claim to solve problems faced by parents, such as high-quality bassinets and infant clothing.

Then, create a Facebook ad campaign that targets expecting and new parents – not only will the people who see your ad be more likely to buy it than those who don’t, but they’ll also be more likely to share it with their friends as well, further expanding your reach.

This is an excellent strategy to implement if you’re running a blog or a website.

Find out your competitors’ audience demographics, and then go after people who would be more likely to buy from you than from them.

Travel blog

For example, if you’re running a travel blog and competing with other travel blogs. Such as Lonely Planet’s Thorn Tree create Facebook ad campaigns for people who have liked their Facebook page.

This is because the latter will be more likely to click on your ad and visit your website since they’re already interested in traveling.

The benefits of using this strategy for your company/blog?

This strategy helps you find customers who are more likely to buy your product, saving time and money compared to advertising to people who aren’t interested in what your company offers.

It also allows you to expand the reach of your advertisements by attracting new potential customers.

For example, if another travel blog only focuses on Asia, you can advertise to people who have liked their Facebook page to increase the number of places you cover.

Common misconceptions about target marketing and how to avoid them?

There are several mistakes that managers can make when implementing a target marketing strategy. The most frequent is not segmenting the market enough that they lose sight of their customer, causing them to try and appeal to everyone, which is unrealistic for most firms.


Another prominent mistake managers can make is not having clear objectives or goals for their target market. Without a clear goal, it can be challenging to see what they have achieved and how successful the campaign has been overall.

The steps to take to create a target marketing strategy:

Step 1. Identify your customer:

Before you do anything, you must have an unmistakable idea of who your ideal customer is and how to find them. To do this, start by asking your employees and managers about who is buying your product or service right now.

After you’ve identified the types of customers currently buying from you, research what other companies in your industry are doing.

Hair dresser

For example, if you’re a hair salon owner, look up which salons near you have the most likes on Facebook – these customers may be interested in your product and would be a good starting point for marketing too.

Step 2. Find a way to reach them:  

After identifying who your customer is and how they find information, it’s time to reach out and communicate with them on social media platforms such as Facebook. To do this, you need to create ads that target your audience on Facebook to grab their attention and encourage them to visit your site.

You can do this by creating an ad campaign with specific targeting criteria. For example, if you’re selling maternity clothes, research other products that claim to solve problems faced by parents. Such as high-quality bassinets or toys for children and creating an ad campaign targeting people who have liked the pages of these products.

Step 3. Determine what you can offer them that no one else has:

Now that you’ve identified your customer’s interests and reached out to them, it’s time to entice them into buying your product or service by offering something unique compared with your competitors.

For example, if you’re selling yoga clothes, offer a special discount for people who might want to buy more than one product.

As long as you haven’t segmented your market too much and still have a clear idea of your ideal customer, this strategy will work. Just be sure not to make the mistake of trying to appeal to everyone; try to find at least five groups of customers you want to target and focus on them instead!


In conclusion, target marketing is an excellent way for companies to reach out to their customers more effectively. It’s all about reaching out and communicating with people in a way that they will be most interested in your product or service. Whether through focusing on a customer’s specific interest or offering something unique compared with competitors, this strategy can be very successful if done correctly.

As long as you don’t segment your market too much, target marketing can benefit you and your customers!

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