What is SEO

What is SEO, and how to optimize your website?

What is SEO?

SEO stands for search engine optimization. It’s a way of getting traffic from Google or other search engines by planning and optimizing your website to easily find it by the people you would like to target with your site.

SEO doodle

Trying to get on top of SERPs (Search Engine result pages) is what SEO is all about.

Trying to get on top of SERPs (Search Engine result pages) is what SEO is all about. #seo Click To Tweet

Why do you need it?

The main reason why we use SEO is to reach out to our target audience. When we talk about an audience, we mean customers and potential clients. To get the best results from your SEO efforts, you need a considerable amount of traffic coming in from Google or other search engines.

Did you know that there are now more mobile device users than those using PCs?

And the fact is that 70% of Google searches are done on mobile devices.

As you can see, there’s no reason to leave your website at the mercy of search engines since you need a lot more people visiting it if you want it to work for your business.

How does SEO work?

Search engine optimization works as follows:

SEO explained

First of all, we optimize your website and build links between it and other sites. This also means that we create many contents on the ‘net for you, which can be used as backlinks to your site.

We’ll make sure that Google understands what is on your site by doing some proper Googling for ‘keywords’ and other stuff. We use KWfinder for this.

Once we’ve done that, we submit your site to search engines like Google, Yahoo, and Bing.

When someone searches for those keywords you’ve optimized for, your page will be at the top of their results list – hence getting more traffic for your site.

The result of this is that you get more visitors to your site, which can help you convert these potential clients into actual customers.

What is on-page SEO?

On-page SEO is essential because it tells search engines exactly what your site is about. This type of SEO includes two main aspects:

– meta title and description tags

– content.

By optimizing these components, we make sure that Google recognizes the contents of your website as something related to specific keywords you’ve chosen. That way, your site will get better rankings in SERPs (Search Engine Result Pages) when someone searches for keywords related to your field.

What is off-page SEO?

Off-page optimization deals with links that point to your website in general. (backlinks) Most of the time, these are links coming from other websites owned by somebody else.

This is very important because search engines like Google use links as votes for your site. When these votes come from reputable sites with good link profiles, you get higher rankings in Google results pages (SERPs).

The benefits of having a good SEO strategy.

Here are a few benefits you might not have thought of:

✔️ More targeted visitors to your site

✔️ A steady flow of new customers or clients

✔️ An increase in the conversion rate for your business

✔️ Better rankings in Google and other search engines.

✔️ A professional way of making sure your site is optimized

✔️ More brand awareness for your company.

How to optimize your website for the best results.

Now that we’ve discussed what SEO is and how it can benefit your business, you might be wondering how to optimize your website for this type of marketing.

Step 1: Do a proper keyword research

Keyword research

Before you start writing content for your site, you need to determine what keywords your potential customers might use when searching for your products or services.

You need to determine what keywords your potential customers might use when searching for your products or services. #seo Click To Tweet

To do this, you’ll need to use Google’s Keyword Tool (or other tools like it) and insert the name of your business in its search bar. This way, Google will show you some of the most popular keyword suggestions people use when searching for a company like yours.

This is also the time to choose which keywords you want to focus on specifically in your site’s content. For instance, if you have a business that deals with dog grooming, you should include ‘dog’ and ‘grooming’ in your list of keywords.

Step 2: Write good content

Content is king

Now that you have a list of keywords, it’s time to start writing content.

The most important thing is to write for your readers and not yourself or search engines. Using all your keywords in the main content can be tempting, but you should always write for humans first.

When writing, remember that good SEO means writing good readable content. If people can’t read it, they won’t give your site a second glance. You want to attract new visitors and keep them on your site by offering quality information that interests them.

When writing, remember that good SEO means writing good readable content. #seo Click To Tweet

Step 3: Get relevant backlinks from other websites


Backlinks are links coming from other sites and pointing to your website. These links need to be relevant and high quality for your rankings to increase. There’s no easy or fast way to get these links; you need to create engaging, helpful content that people like and share with their contacts.

How does this work?

When you write a well-written piece of content or if your product is excellent, people will start sharing it with their friends. This way, they’re indirectly putting a link to your website in their posts because the best way to reach them is through that link.

Now imagine that ten or twenty different people share this post. This means that your link shows up on ten or twenty other websites. Each of these sites has a good domain authority (DA) which means that Google will know they’re reputable and trustworthy sources of information, giving you all the more credit for having links coming from them.

Step 4: Monitor your results.

Monitor results

You should always check your progress as you go. This way, you’ll know if you’re doing something wrong or that needs to be improved.

You can use Google Analytics and Google Webmaster Tools to see how many visitors are coming from different sources. Also, check up on your rankings in the SERPs: do they seem lower than before?

Is your keyword research okay? You should always go back and refine it or change the keywords if they’re not performing.

If you want to get even more in-depth, use a tool like SEMrush

to see which keywords have higher search volume so you can focus on those.

Step 5: Increase conversions

Increase sales

Once you’ve done all this, you can focus on how to get more people to use your services or buy your products. There are different ways of doing this, but the most important thing is that you have a clear idea of what’s at the end of the sales funnel.

You should work on having an opt-in list, so when people give you their email address, they’ll also have the chance to receive any promotional emails from you.

You can offer a lead magnet for free for people to download after they subscribe. This is a good incentive that will make them stay on your site longer and eventually increase conversions.

Step 6: Rinse and repeat


Once you have one successful article, you can go ahead and create more to generate several backlinks. This is because people will link to your best articles instead of all of them, which means that the first few articles are getting all the attention.

For example, if you’re writing about how excellent your pet-grooming services are, you could write an article about how to properly groom your dog at home and offer people a downloadable guide. This way, you can get more traffic and increase conversions.

Your keywords should be different each time, so you don’t appear spammy or unoriginal. You want to keep writing great content that will benefit your readers and improve their lives, just like you did with the article about creating a website.

Look for trending topics that people like and want more information on. You can use Google Trends to see which keywords are searched the most and then choose one of those so your content is relevant and you’ll get more views in turn.

Common mistakes people make when trying to improve their site’s ranking on search engines

❌ Not building backlinks

One of the main reasons people have trouble ranking well on Google is that they don’t have enough links to their site. Backlinks are created when other websites publish links to your website, which helps Google’s algorithm ranks you better. The more authoritative the source, the more likely you will rank higher in SERPs, so you want to have links from sites with a high DA.

❌ Not using the correct keywords.

It’s not enough to just use your main keyword in your articles because you’ll come off as spammy, and readers won’t trust you as much. Instead, find other related keywords that aren’t as competitive so you can rank highly. You should put these keywords into your headings, subheadings, and other places in your content so you can rank well for multiple keywords.

❌ Having too much on one page

People like to skim instead of reading every word, or they’ll get bored because it’s too long (some people love reading articles like this, but not everyone shares the same enthusiasm). To fix this, you can break up your article into sections with headings and subheadings to help the reader understand what it is about. This way, they can just read the relevant sections without having to read everything.

❌ Using unoriginal images

People want to share fresh and unique content, so your article won’t get as many views if you don’t have images that haven’t been seen before. It would help if you looked into buying royalty-free stock photos that people can use in their blogs and websites instead of going for the cheap free ones they find on Google Images.

❌ Having too many images

You want to include pictures if they’re relevant to what you’re talking about, but they shouldn’t take up most of the page. If you have too many images, it will distract your readers from what’s important, which is your content. You can also have one image summarizing everything in the article, so people don’t need to read all of it if they’re not interested.

❌ You’re not making use of multimedia.

People love videos and podcasts instead of reading, so you should also look into using those. You can either embed a video from YouTube or create your own to make people click on it. You can also show off your expertise by creating a podcast that will explain everything there is to know about your topic, which makes it easier for readers who aren’t interested in reading a lot.

❌ Not spending enough time on SEO

This is one of the most common mistakes people make when writing articles, so it’s something you want to focus on. If you can, hire a professional freelancer who knows how to write articles with SEO in mind to help boost your rankings and get more traffic from search engines.

❌ Building bad backlinks

This is another mistake people make that can harm your site. You should only build links from other websites relevant to yours, or you’ll look like an internet spammer. It’s better to go for the slow but steady approach instead of trying to rank overnight because it’s more complicated than ever for new sites with little authority to rank well right away.

❌ Getting discouraged when you don’t see results right away

You can’t expect your articles to rank overnight, which is why you shouldn’t be frustrated if it takes time for them to start getting views. You just have to have patience and focus on creating great content that people will want to share with their friends instead of writing an article every day just for the sake of it. The more effort you put into your articles, the better they will be, so don’t give up until you see results!


Here are some must-have tools to improve your SEO:

Moz Keyword Explorer

Google Analytics

Screaming Frog SEO Spider




The future of SEO

SEO collection

In the future, people will still do search engine optimization because it’s a great way to get traffic from Google, but SEOs need to learn how to adapt, or they’ll lose out. The only way you can stay relevant is if you continually keep up with the latest trends and don’t rely on old techniques because Google will soon penalize websites that use them. This means you have to keep learning new strategies and techniques that will help you rank higher in the future. In a few years, search engine optimization might be very different from right now, so you just have to roll with the punches and change with the times.


This article has all the information you need to write great content and get more traffic from Google in a few months, which is why you should read it if you want to succeed. Just remember not to copy other people’s work or plagiarize their articles because that will ruin your reputation and make them won’t come back. The only way you’ll be successful is if you keep writing great content that people will want to share, which means you should always put your best effort into everything.

Good luck!