What is internal marketing

What is internal marketing, and do you need it?

What is internal marketing?

Internal marketing is a philosophy to improve communication and employee satisfaction within businesses. It can also be seen as a commercial, strategic approach that aims to increase competitive advantage by enhancing the experience of working for or with that company. It’s all about making employees feel happy and motivated at work, ultimately leading to improved business results. 

Internal marketing doodle

Do you need internal marketing?

It isn’t necessary to have a well-defined internal marketing strategy in every business. However, an increasing number of companies are seeing the benefits that you can gain from it, and many successful companies have found that a solid internal marketing strategy has been a real asset to them in recent years.

The main reason for this is that you can use internal marketing to build a better relationship between employees and employers. When employees feel valued, it improves their sense of pride in the business. 

This can then improve engagement amongst staff, which will ultimately lead to more satisfied workers who will perform better at work and less employee turnover. On top of this, you can also use internal marketing to influence the decision of potential customers and business partners by using employee satisfaction as a barometer. If employees feel valued and that they work for a company that cares about them, it’s more likely that a customer or partner will feel the same way when they deal with staff at the company.

If employees feel valued and that they work for a company that cares about them, it's more likely that a customer will feel the same way. #internalmarketing Click To Tweet

How to be an effective internal marketer?

There are several ways to be an effective internal marketer. The first step is for business owners to motivate their employees, make them feel valued, and encourage them to take pride in the company they work for. You can achieve this by providing competitive salaries and benefits, praise when efforts are made to promote the company, and a good working environment where people enjoy working.

Another important factor of internal marketing is that managers should be aware of their employees’ needs and aspirations to increase engagement and satisfaction within the business. Simply taking a few minutes out every week to talk to staff about how they feel about working for the company can make a significant difference in how people see it. This will prevent them from feeling like they’re just numbers in the company and encourage them to put more effort into their work.

Internal marketing is also about having a well-developed social media strategy that shows off the good news within the business. Showing happy customers on social media can boost staff morale by making them feel like they’re working for a company that makes people happy through its products and services.

The ultimate goal of internal marketing  

The ultimate goal of internal marketing is to make workers feel important to the business and engage them in meaningful ways to put more effort into their work for a successful business. However, it may take time to see results from this strategy as it relies on employees feeling valued first.

Like every other marketing, internal marketing has its benefits and drawbacks. If the company handles it well, employees will feel engaged with their work and more motivated to perform better. But if businesses misuse internal marketing, it can backfire as employees may start to see themselves as just pawns in their employer’s game.

Why should you care about internal marketing?

Internal marketing uses employee satisfaction as a barometer on how well your company does in terms of customer or potential partner satisfaction. You can achieve this by providing employees with good benefits, competitive salaries, flexible working hours, and an enjoyable work environment. When employees are satisfied at work, they are likely to put more effort into their tasks for the benefit of the business and their satisfaction.

Like I said before by simply making a few minutes out every week to talk about how employees feel about working for your company can make a meaningful difference, as it will stop them from viewing themselves as just numbers in your company. And encourage them to put more effort into their work. However, there are other ways, such as having a well-developed social media strategy. This shows employees what it’s like to work for your company. This can boost staff morale by making them feel like they are working for a company that makes people happy through its products and services. 

Example of internal marketing

An example of a business that successfully runs internal marketing is Pixar, a multinational computer animation company based in Emeryville, California. This company has a worker-centric philosophy, making employees feel like they are part of a family rather than just numbers on an organizational chart. By making employees feel valued and appreciated for their work through benefits such as paid maternity leave, the company has positively impacted its business. 

One of the ways Pixar continues to achieve high levels of employee satisfaction is by encouraging employees to take time off from work, which motivates them to put more effort into their work when they return.    

Overall, internal marketing has proven itself as a valuable strategy for businesses that want to make employees feel like they are part of a bigger picture in an engaging and meaningful way. It comes down to showing employees how they contribute positively to the business to fulfill its strategic goals and objectives. If companies set out a plan to get their staff involved, it can yield positive returns for both the business and the employee.

Conclusion:

In short, internal marketing is making employees feel valued and appreciated for their work. This encourages them to put more effort into the company’s business to achieve positive results in a satisfying way that helps both parties.

Internal marketing is making employees feel valued and appreciated for their work. This encourages them to put more effort into the company's business. Click To Tweet

Good things happen when you market yourself effectively inside your organization. It boosts morale, creates a sense of belonging and pride, and instills a sense of shared purpose and responsibility.

When your brand and market your firm as one that cares for its staff, everyone feels valued and appreciated – including management. Staff feel more loyal towards the company and work harder for it. They also positively represent the organization, spreading its story externally to clients, prospects, or stakeholders. It’s a win-win situation.