What is engagement

What is engagement, and how to improve it?

What is engagement?

Engagement is a metric that measures a customer’s interaction with a product or brand. It is calculated as the number of desired outcomes divided by the opportunities to achieve those outcomes. In social media, engagement can be measured through comments, likes, shares, retweets, and other interactions that are made by users on Facebook posts or tweets.

Engagement doodle

In general, engagement can be viewed as the first step towards building customer loyalty.

What is Facebook engagement?

The term ʺFacebook ʺengagement refers to the number of reactions, comments, or shares that a Facebook post has. Looking at these numbers makes it easy to determine what kind of posts are more popular on Facebook. If you have above-average engagement in your posts, this indicates that your fans appreciate, especially this kind of post.

You should also analyze negative reactions like comments or reactions that indicate that your content was not engaging or too trivial for them. If you notice such posts, then the contents should be adjusted accordingly.

What is Instagram engagement?

The engagement on Instagram is similar to the Facebook engagement. It refers to the number of likes and comments that a post has been given.

But you should not forget that there are other ways to interact with an Instagram post and liking or commenting. In addition, reactions can be turned off from time to time, e.g., for 24 hours to see whether users are still interested in the post.

The best engagement on Instagram is reached by visually appealing posts, telling a story, or showing product details.

What is the engagement rate?

The engagement rate is another important indicator for measuring the success of a social media post. This number tells you how many people have seen your post and taken action after it.

If the number of reactions or comments are considered actions, the percentage can be disclosed to indicate how well your content has been received. If the value is above average, this positively influences the other statistics like reach or visibility since people take notice of your posts.

For example, if you publish an Instagram post and receive 20 likes but not one comment or reaction, you can say that this post has been seen by more than 10% of your followers because ten people have taken action.

On Facebook, the value is usually much lower than on Instagram because fans react much less often to a Facebook post. This does not mean that this kind of engagement is less important or that content has been worse received in total, just that users simply interact with your posts more seldomly. In addition, it should be considered that Facebook users can disable reactions, and thus no response is counted for them.

How to calculate the engagement rate?

The engagement rate can be calculated in various ways. For example, if a post has 800 views and 40 reactions, then the engagement rate is 5%.(40/800*100)

This means that 5% of all viewers have taken action after seeing your content.

How to increase my Facebook page’s engagement rates?

There are many ways to increase your Facebook page’s engagement rates. Here are some ideas:

-“What posts gave you guys the best results?”

The more interaction a post receives, the higher its visibility and reach. So ask your audience which kind of posts they like. By doing this, you can create similar content in the future and thus widen your fan base.

-“Share your engagements with us!”

If you notice that a post has been viral, it is worth showing it in the caption and asking people to like and share it.

-“Take part in our competition.”

Asking fans to participate in a specific contest will increase reactions and thus interact with the post. The more people engage with your post, the higher its visibility and reach.

-“Use hashtags”

Don’t forget to Include relevant hashtags in your posts. It is a great way to be found by non-followers and therefore to increase engagement. Because many people search for these tags when looking for new content on social media. In addition, participants will be found easier if there are more posts on your page.

-“Ask for opinions.”

Invite your audience to give their opinions and ask them specific questions on which you would like to receive feedback. This will lead to more meaningful discourse and create a network that is rooted in mutual respect. -“Post at the right time.”

The best times for posting vary from publisher to publisher. In addition, the engagement rates also differ from social network to social network. You can find this data on your own profile or by simply searching for a keyword.

-“Keep it short.”

The longer the post is, the fewer people will read it in its entirety. This means that you should not over-explain things because people can simply scroll past your content and miss your message.

-“Use images”

The engagement rates of posts with graphics and photos differ from those without. You can use this to increase the effectiveness of communication. -“Tell stories”

People love stories because they create a sense of intimacy and connection between author and reader. So if your content tells a compelling story, then your engagement rate will be higher than for those who just state facts.

-“Make it personalized.”

If you know someone personally or share a common background with the people you reach, you can create an atmosphere of trust and friendliness. This can lead to more interaction since fans feel that they have a connection with the author.

-“React to comments.”

Posting replies and reactions against your own posts is also a way to increase interaction because viewers like it when you react to their contributions. So do not ignore fans who answer your question but instead interact with them!

-“Include a call-to-action.”

A call-to-action is a clear statement with which you invite your audience to take action. This could be anything from “like and share if you agree” to “subscribe, we have something for you!” -“Ask questions on the cover photo.”

You can ask questions from your audience on the cover photo. You can use this as a “poll” and write the possible options directly under the question. This way, you will be able to immediately see which option is most popular.

-“Get people involved.”

The more direct participation your fans have, the higher their engagement rates. So ask them to like and share, give feedback about specific topics or tell their own stories. This will lead to a meaningful discourse that is fueled by reciprocity. -“Share articles from other pages.”

Sharing articles that originate from other Facebook pages are a great way to strengthen your own network. Why? Because if other people like and comment, then this will increase the visibility of your post.

-“Leverage viral content.”

You can also use already available material that has been successful on other pages and simply share it again because it could be very popular with your own audience.

-“Post at the right time.”

The best times for posting vary from publisher to publisher. In addition, the engagement rates also differ from social network to social network. You can find this data on your own profile or by simply searching for a keyword. -“Use memes”

What is the optimum number of likes, comments, and shares?

There is not a perfect or ideal number that you should strive to reach. It simply depends on your target group and what kind of content they like to see. As mentioned before, it’s more important that people interact with your content in a meaningful way than it is for them to just like or share.

It's more important that people interact with your content in a meaningful way than it is for them to just like or share. #engagement Click To Tweet

Why is engagement so important for your social media pages growth.

It is essential because it shows your fans that you are interested in their opinions and activities.

Users with high engagement rates look more credible, and so they will attract new, potential followers. If someone is already a fan of a page and likes and shares the content, they might also like and share content from other pages in that network. Also, the social media algorithm rewards account with a lot of engagement.

So the more engagement you’ll get, the bigger the reach of your posts will be. The bigger the reach, the more followers you’ll get.

So the more engagement you'll get, the bigger the reach of your posts will be. The bigger the reach, the more followers you'll get. #engagement Click To Tweet

Conclusion:

There are many strategies that you can use to increase engagement on your page. You can experiment with different types of content or create more personalized interactions with fans. However, it’s essential that you do not forget about your target group and what kind of posts they like to see. It would also be helpful if you were active because fans often want to see or read about the person behind the page or brand. By simply asking questions, you can also strengthen your own network and generate more meaningful interactions.