What is an email list

What is an Email List, and how to grow it rapidly?

What is an email list?

An email list is a group of people that you interact with through email. In its most basic form, it’s just a list of email addresses. As the relationship grows, sending out personalized messages that are likely to be read and respond individually to any questions or concerns becomes possible. The more you can interact with your list members, the more they come to trust you as a company, and the relationship flourishes.

Email list doodle

Why do you need to have one for your business?

The goal of any business is to attract new customers and keep the existing ones. Having an email list allows you to reach audiences at once by offering discounts and other incentives directly to them. It’s also a great way to stay in touch with previous customers and build goodwill.

How to grow your email list?

Here are six simple steps to start growing your list:

Step #1: Set a goal and focus on it.

It’s important to know what you want to accomplish before you start gathering emails. You will see the best results when you target your actions. For example, if your main aim is to increase brand awareness, give away freebies everyone can enjoy, such as eBooks or webinars that offer valuable content.

Step #2: Determine what you need for your business.

A custom email list can be created and managed through a platform like Active campaign, which allows you to follow up with contacts over time and make decisions about their future involvement in your database. You can either use an existing email marketing tool or choose something with more features for a custom list.

Step #3: Give away freebies and incentives.

Make sure your ‘opt in’ incentive is relevant to your business so that people want to give you their email address, but don’t overdo it with the conditions as this will make people not trust you enough to provide you with their contact details. Also, consider offering something in exchange for people ‘sharing’ your giveaway (i.e., on Facebook, Twitter, and other social media sites) to make it easier for you to get more subscribers.

Step #4: Promote your campaign across all channels.

The key is to make your campaign launch as effective as possible to get people to subscribe. Have your social media team promote the campaign via Facebook, Twitter, and LinkedIn.

Step #5: Set up a referral campaign.

Ask your subscribers to refer friends to your giveaway to get more email addresses. Create an incentive that will entice them to do this, like offering something for free after the first ten people sign up (or whatever number seems realistic).

Step #6: Stay in touch with new subscribers.

Once you start gathering email addresses, don’t forget to follow up with them. Send periodic messages that provide value or links to something useful (like an SEO advice eBook), making it easier for people to get in touch with you if they want something more or have questions.

Why should you be emailing the people on your email list?

If you’ve developed an email list of customers, there are benefits to making sure they know the most crucial info within your email newsletters.

You want them to receive value with each email that you send out.

You want them to receive value with each email that you send out. #Emailmarketing Click To Tweet

What should I write about?  The main thing is to deliver information that gives your prospects something tangible that they can use. Please provide them with research or a how-to idea that will immediately help their lives.

It’s also a good idea to ask for feedback from list members on what you can do better, send out a survey and see if there’s anything you can do to make your newsletters more valuable for subscribers. This way, you’ll be able to gain more subscribers and spend less time trying to develop ideas of what to write about.

You can quickly get people interested in your products by showing them how they can benefit from using them. Be sure that your content is relevant to both current and prospective customers.

Segmenting your email list!

As time goes on, you will have a greater number of subscribers to your email list. It becomes harder to create a meaningful connection with the larger numbers due to a lack of personalization. The solution is to segment your lists by location or other factors that make them more relevant and easier for everyone involved.

After having many different emails, you need to know that you’re reaching the right people at the correct times. For example, subscribers who live in your city will be interested in finding out about special offers and events near them.

There are tools like Activecampaign that allow you to personalize your emails by using a variety of variables. You can use variables such as the subscriber’s location, interests, and even the type of device they use to open your emails. Segmenting is a beautiful way to build better relationships with your email list while staying on top of personalization and analytics.

When sending out an email, you want to make sure that it is time well spent and targeting the right people.

A list of auto-responder tools you can use.

Here are some of the best auto-responder tools that are available to you.

1. Aweber

Aweber is a service that provides customized auto-responders to help you build your list, send out newsletters and even track email opens or clicks for marketing purposes. You can also set up an affiliate program where people can sign up to sell your products and get a portion of the sale.

2. Keap

Keap is another excellent tool for small business owners, but it’s more advanced than the others in terms of features. It integrates with other tools like CRM, project management, and billing programs, which allows you to bring together all of your customer service tools.

3. Get Response

Get Response is another great tool for email marketing and list building. It integrates with PayPal so you can track payments and commissions easily. List segmentation abilities are excellent, which helps increase your overall conversion rates.

4. iContact

You can also use iContant to manage your list, send newsletters, and track opened emails. If you’re looking for a tool to help you with mobile list building, iContact is your best choice.

5. Constant Contact

With Constant Contact, you can manage your subscription lists at any time without having to log into a separate page for account access. It also incorporates search engine optimization features to help you be found online more quickly. The email editor is easy to use, but it’s not as robust as some other tools available to you.

6. Active Campaign

Active campaign is a great tool to manage your email list and utilize various funnel campaign types. It also has email templates that make it easy for you to design newsletters in the proper format.

7. Campaign Monitor

Email list segmentation of Campaign Monitor is excellent, which allows you to send out targeted messages and increases overall conversions and open rates. You can also link to multiple sales pages.

8. MailChimp

MailChimp is a free tool that you can use for your email list building and newsletter sending needs. It includes email templates, mobile signups, and even sending HTML emails from within the application. The auto-responder system is easy to work with, but it doesn’t provide quite as many features as other options.

Common mistakes people make when growing their email lists and how to avoid them

❌ Failing to segment your list

Many companies will only have one email list that they use for both current buyers and potential customers. This is a mistake, as there is valuable information for one group but not the other. For instance, you might send out info about sales events to people who already bought from you but never tell people who are still shopping around what the best deals are.

❌ Creating too much content or not enough

This is similar to failing to segment your list, as you need to come up with something valuable for both groups. Too much content might lead to people unsubscribing from your list due to fear of overload, and not enough means that you aren’t giving people a reason to sign up in the first place.

❌ Being too salesy

Too many companies focus on pushing products and services instead of delivering content that builds trust with customers. This is where offering free stuff comes into play, as it helps list members feel more engaged with your brand. It would be best to allow them to provide feedback on what you’re sending out, as it can help them become more involved with your company.


When a customer is ready to purchase a product or service, they will do so. Building trust is one of the most important things you can do for your company and your sales process, as it’ll lead people to convert longer into the future.

Content can be a powerful tool for all businesses, even if you’re only targeting an email list. It’s still a way to build trust and make people feel more familiar with your company or brand. The most important thing is knowing how to segment your target audience when it comes to building lists. If you’re failing at this, you’re significantly limiting your outreach efforts.

People are more likely to participate in something that excites them, so try to come up with creative ways for people to engage with your list, which can lead them to become interested in what you have to offer. Gimmicky approaches will only make you look desperate, but there are other ways for you to stand out from the crowd.