What is an ebook

What is an Ebook, and should you create one?

What is an ebook?

An ebook is a digital book or document that you can read on smartphones, computers, e-reader, tablets, and other devices. An excellent example of an ebook would be a Kindle. A handheld reading device sold by Amazon.com that allows you to download hundreds of thousands of ebooks from their store onto the reader. Many other e-readers are available. But yet one more example is The iPad which has an extensive range of apps where you can purchase and read an ebook via the Apple books. There are many other readers out there too!

Ebook doodle

What is the purpose of an ebook in marketing?

It’s a perfect way to share valuable, marketable information with your prospects. It can educate them on how to solve problems you know they are facing. Or inspire and motivate them by sharing knowledge that will help their lives. It also gives you great authority (Credibility) in the marketplace. Since it shows your prospects that you are an expert in your field. And are more than qualified to teach them the ways of what you know.

An ebook shows your prospects that you are an expert in your field and are more than qualified to teach them. #ebook Click To Tweet

Why should you create one?

If you are a self-employed business owner or an entrepreneur, this is the ultimate marketing tool. It allows you to establish yourself as an authority and leader in your field. If written well, it will help you build rapport with your market, sell more of what you’re selling, and better still, get them to take action buying the product or service in the ebook.

For example, if you were an interior decorator or in the home-improvement industry, an ebook in the form of a how-to guide with pictures would be perfect for helping your market visualize what can be done for them. Or, if you are in the health and fitness industry, how about sharing some exercise routines?

How do I create an ebook?

There are many software programs you can purchase that will guide you step-by-step on how to create an ebook. Some of the most popular and effective tools include:

  • Microsoft Word
  • Adobe InDesign·         
  • Adobe Photoshop
  • Apple iBooks Author

The cost to purchase these tools will vary depending on what is included. But you should be able to pick up a copy of one of them for under $100.

How do I distribute my ebook?

Once written and edited, you can then upload your ebook into a PDF file, an electronic document that you can only read on a computer or laptop. The PDF file is then uploaded into Amazon’s Kindle Direct Publishing, giving you two options to create your ebook. One option is to upload the PDF document and convert it into an actual ebook which many people do. However, the better option is to take your written word format and put it into a Scanned Document format so that you can read it on any Kindle device or platform.

How do I sell my ebook?

Many internet marketers find success marketing their eBook by having a sales page (a squeeze page) used to capture the email address of your prospects in exchange for the free ebook to get them to take action and purchase it. An excellent tool for building a sales page is www.LeadPages.net. You can buy and create unlimited squeeze pages that you can promote via Facebook, Instagram, Twitter, and other social media platforms.

What other ways can I sell my ebook?

After creating your sales page, it’s time to promote your opt-in offer via Facebook, Google+, Instagram, Twitter, Youtube, and many other social media sites. YouTube is a great place to create short videos (a video trailer) showcasing the benefits of buying your ebook.

Facebook fan page

You can create a video and then upload it onto your Facebook page, which will give the option of linking to your sales page. Just add a short teaser in the post about how buying your ebook can help your prospects with their problem or area of concern. Include a call-to-action and a link to your sales page in the bio of your Facebook fan page.

You can also give away a free chapter of your ebook in exchange for an email address.

Conclusion:

eBooks are a great marketing tool to establish authority, build rapport with your market, sell more products or services, and generate leads for future sales!

Once you have mastered the art of creating ebooks, then you will be on your way to success!