What is a CRM

What is a CRM, and do you need it?

What is a CRM?

CRM stands for Customer Relationship Management. It’s a way of managing customer relationships and turning them into valuable results.

CRM doodle

The goal is to turn potential customers into repeat buyers and loyal brand ambassadors. A business can benefit from CRM systems by identifying its most valuable customers. Enhancing customer service, increasing sales volumes, and gaining real-time insight into how it’s doing.

Businesses often use CRM systems in all industries. While some can customize their CRM systems, others choose a pre-packaged system that doesn’t require customization.

Why does it matter to your business?

In a world of increasing competition, an effective CRM system can help businesses win over customers. By turning every customer interaction into a marketing opportunity.

CRM is a fundamental part of any company that wants to be in business in the long term. It provides ways for companies to gather data and make intelligent decisions about how they do their business.

CRM provides ways for companies to gather data and make intelligent decisions about how they do their business. #CRM Click To Tweet

CRM systems are also the foundation of customer-centric business models. Businesses focus on understanding their customers, engaging them in personalized interactions, and ultimately buying more products or subscribing to new services.

Do you need it?

So why is CRM so important for your business? It can help improve customer service, increase sales, and provide valuable insight into your sales process.

Businesses use customer relationship management systems in all industries. If you’re wondering, “does my business need CRM?” here are some questions to ask yourself:

1. Do your sales reps spend a lot of time inputting information from customer interactions into their CRM?

2. When a question comes in from a customer, is it a hassle to locate the person in charge of that account?

3. Are your support and service teams always asking for more information about individual customers?

4. Do your customers have to repeat their information every time they call the company?

If you answered “yes” to any of those questions, it’s time to take a look at CRM systems.

The benefits of having a CRM system.

So what are the benefits to your business of investing in a CRM system?

  1. Sales reps can spend more time selling and less time inputting information. By using external data sources, they can pull customer information without having to enter it manually. This speeds up sales cycles, increases accuracy, gives reps access to additional customers’ history and profiles, and allows them to focus more energy on closing deals.
  2. When a question comes in from a customer, it is easy to determine who the account owner is and how to contact them. This saves time for both customers and support staff because reps don’t have to find someone in charge of each account before answering questions.
  3. Your support and service teams can spend less time inputting repetitive information into the CRM system, freeing them to focus on solving customer problems.
  4. Your sales reps can provide personalized experiences for customers by leveraging data in your CRM. Sales reps can better anticipate what a buyer wants or needs because they have a complete profile of how that customer behaves and what other customers have done before them. This makes it easier to win over a buyer and improves your customer retention rates.

How to use a CRM in your business?

Here are some basic steps that all businesses should take before investing in a CRM system.

  1. Define your needs. You need to know what you want to accomplish with the investment first. Are you looking for better customer service? Do you need help generating more leads? Are you struggling with high turnover rates among key contacts at certain accounts? Once you know your needs, you can select a system that will help you accomplish those goals.
  2. Et the right CRM for your business. To create an effective customer relationship management system, you need to consider various factors like the size of your team, how many customers you interact with regularly, and what your company culture is. This will help you choose the best CRM system for your needs.
  3. Implement the CRM system. Once you have identified what parts of your business could be improved with a CRM. Set up an implementation schedule to achieve measurable results. Be sure to keep in mind return on investment when planning this out. It comes down to more efficient processes and increased revenue.

A few examples of various paid CRMs tools.

Here are some examples of different types of CRMs:

1. Salesforce.com was founded in 1999 as a sales-focused company and is now the leading cloud computing platform for customer relationship management with over 100,000 customers worldwide. Sales Cloud has added new features to make it easier for companies to manage their pipelines, accounts, contacts, and leads. Sales Cloud is a scalable solution that can work for any size business, from startups to enterprises.

2. Microsoft Dynamics CRM is an all-in-one cloud system with support for multiple industries. It has a significant footprint in the financial sector because of its ability to keep track of complex data sets on mergers and acquisitions. Its unique features include predictive analytics to help forecast sales, a social media management platform, mobile CRM tools, and a pluggable application framework that can integrate with third-party apps. It also enables companies to manage external entities such as partners, vendors, distributors, alliances, and networks.

3. SugarCRM is an all-in-one cloud CRM used for sales, customer service, marketing, and reporting purposes. It has built-in templates for call center agents to help them perform their jobs more efficiently. Sugar Cloud integrates with third-party services like MailChimp, PayPal, SurveyMonkey, QuickBooks Online, and Xero to reduce data entry time and improve reporting.

Here are some free alternatives to a CRM:

1. Google Sheets. You can create forms or sheets where users fill out the information about contacts they have interacted with, then store that data in the cloud. This is great for small teams that don’t need a fully developed CRM solution but still want to keep track of customer interactions.

2. Evernote is a great way to jot down notes about your customers and organize them so you can reference them quickly later. You can also use it as an outlet for brainstorming, where you store contact information, sales projections, and any other essential client data.

3. Trello is perfect for organizing sales pipelines. You can create a board for each client and add cards for various stages of a sale, such as sending an email, making a phone call, and closing the deal. It’s great because it doesn’t depend on users properly tagging or categorizing their contact data to work effectively–it uses a card-based system instead.


CRMs are one of the best tools for small businesses to use when it comes to customer relations. However, it can be challenging to choose which CRM is right for your company, but considering your budget, size, and needs will help you narrow down your options.

In the long run, it pays off to invest in quality software that can save you time and increase revenue.

I hope that helped!