What is a conversion?
A conversion is a user performing an ultimate goal that you set up with your website or app. For example, if a company’s goal is to drive web traffic and lead generation OR increase the number of purchases in their eCommerce platform, a conversion would be any user who successfully completes either of those actions.
Why do visitors leave my website without converting?
The number one reason why visitors leave a website without converting or buying anything from a company is that they don’t trust the website or company. Visitors leave a site due to poor user experience and bad design. Because they aren’t motivated enough by the site’s content. And also if it takes them too long to find what they’re looking for on the site.The number one reason why visitors leave a website without converting or buying anything from a company is that they don't trust the website. #conversions Click To Tweet
So, why do visitors trust your website? Well, firstly, it has a lot to do with how much they know about your company and service. If you’re relatively new and unknown, visitors might be more hesitant to give you their details or buy from you. On the other hand, if you have an established reputation and many satisfied customers who can vouch for you. People will trust your business is legitimate, and they’ll be more likely to sign up for what you’re selling.
Another reason visitors might not trust your website has nothing to do with your business. It’s because of the design, look or feel that you’ve given it. If visitors don’t like what they see when they visit your site, chances are they won’t stay around for very long. So, make sure it is simple and clean, so people know where they should click. What to expect when they get there, and how to access the information they want.
Finally, if your website takes too long to load or users are having trouble finding what they’re looking for. You’ll end up with a high bounce rate and frustrated customers. So, ensure your site is streamlined and optimized for quick load times and ease of navigation.
How do I improve my conversions?
While improving conversions is a multi-step process. The best place to start if you’re not already doing this would be with A/B testing. By running tests that show two or more different versions of a website or app, and then selecting the one that performs better. You get your initial ideas on how to improve conversions. For example, Amazon created two different kindles – one with a physical keyboard and one without. They ran tests for both of them before finalizing the design, ensuring they made the right decision.
Since running A/B tests is relatively easy now, companies are using this as their main strategy to improve conversions. If you want to increase your conversions or wish to better optimize your site for user conversion. I recommend trying A/B testing on your website. If you’re interested in learning more about A/B testing and how it can help improve conversions. I wrote a guide on everything you need to know about A/B testing.
The different types of conversion optimization tactics you can use.
To improve your conversion rate, you can follow a number of different conversions optimization tactics. I’ve listed a few below.
1. Include a CTA on every page
Above the fold alone is no longer an effective placement of your call to action button. If you want to increase conversions, put your call to action above, below, and on both sides of the fold. Since using various locations will ensure people notice it. Whether they scroll up or down, you’ll achieve a higher conversion rate.
2. Write Benefit Driven Headlines
A good headline is important for increasing conversions. The best way to do this is to write benefit-driven headlines. Don’t just list your product’s features. Instead, educate your users on why they want those features and how they will benefit from them. For example, instead of saying “Our widget has a rechargeable battery“. You should say something like “Get up to 1 month of use on a single charge with our rechargeable battery widget“.
3. Include Social Proof
Social proof is what happens when people observe the actions or behaviors of others, and then attempt to follow. Basically, if many people are using your product or have had success with it. They’re more likely to sign up themselves. Including testimonials from happy users on your website, as well as publicizing the number of people who use your service. Is an effective way to improve conversions by leveraging social proof.
4. Help people visualize the end result
When designing your product, website or app, it’s important to help users visualize what they’ll get out of it before they sign up. If you want to improve conversions, show images that illustrate how effective your product is. And what experience a user will have if they sign up. This will get your users excited to use what you’re selling and help improve conversions.
5. Include an FAQ page
One of the simplest ways to boost conversions is by improving your FAQ page. Instead of having a list of questions and answers, turn it into a “Frequently Asked Questions List” – think about the questions your users are likely to ask and put them all in one place.
Ways to track conversions in Google Analytics.
Some companies track conversions by simply monitoring the number of people who visit their website, but this isn’t always effective. You won’t be able to tell which marketing strategies are working and which ones aren’t. That’s why you should track your visitors’ behavior before they sign up as well as after they convert.
Google Analytics makes it easy to track conversions. Once you’ve set up your Google Analytics account and installed the tracking code on your website. Just log in and click “conversions” under your “view” tab. Here, you can see how well each traffic source performs and which type of visitors convert from various sources.
Analytics allows you to set goals so you can track your focus areas and find out which strategies are working. You can set up goals to track everything from “visitors who landed on a specific page” to “visitors who spent more than 10 minutes on your website”. Once you’ve got the basics down, you might also want to try Google Analytics Experiments. This tool allows you to change one element of your website or marketing campaign and measure how it affects your conversion rate.
Including an FAQ page, showing people how to visualize the end result and including social proof on every page of your website, you can improve conversions. You should also ensure your visitors trust you by using testimonials and social proof, and including contact information. (ith consent of course.) so people can contact you if they have questions or need help.