What is a brick-and-mortar store

What is a brick-and-mortar store, and how to beat the internet?

What is a brick-and-mortar store?

A brick-and-mortar store is a physical business that customers can visit to shop or inquire about products. In contrast, an online store has no fixed location and sells goods to customers from their homes or businesses. Either via telephone, mail, fax, internet, or other electronic means.

Brick and mortar store

A brick-and-mortar store may also offer limited goods online. However, still has a physical location that customers can go to. For example, some stores have an online web presence. With no actual retail outlet in the city, they’re located in. Others have both an actual shop front and an online store on the internet.

The benefits of shopping in a brick and mortar store.

One of the main benefits of shopping in a brick and mortar store is that you can see, feel and try on the products before actually purchasing them.

One of the main benefits of shopping in a brick-and-mortar store is that you can see, feel and try on the products. #brickandmortarstore Click To Tweet

When you shop online, you don’t get to see what it looks like or how it fits when bought online. Online retailers will charge your credit card for any items shipped to you. Even if the items arrived damaged or are not the ones you actually ordered. If this happens to you, it can be time-consuming and frustrating to get your money refunded.

On the other hand, brick and mortar stores can’t charge anything to your credit card until after it’s sold and taken out of their premises. The store must ensure the item is in good condition. And has not been tampered with before they take your credit card.

Why stores are closing down.

Store closing

Many brick-and-mortar stores are closing because it’s easier to shop online.

Many traditional store owners have said the e-commerce market is so overwhelming that they no longer have time to tend their shops properly. This is especially true for retailers with only one or two branches, who then find out later that there are too many operating costs associated with running a retail store.

A large number of companies have been forced to close their doors in recent years especially during te the pandemic. This is because it’s simply not viable for them to continue operating when they lose money from every sale.

Reasons why people shop online instead of in-store.

Many people prefer to shop online because of the convenience and choice available.

Buy online

For example, if you want to buy shoes, you can find hundreds of styles and brands. Many are offered at discounted prices. The wide variety allows shoppers to get exactly what they want. People who aren’t sure about their size or styles can read customer reviews before making a purchase.

Price quality

Other benefits of shopping online include not having to fight the crowds and free shipping. Shopping online also provides real-time price comparisons when you don’t have enough time in your schedule to visit several stores before buying something for yourself or others.

Delivery time

Though there are many advantages to shopping online, it also has its disadvantages. For example, you don’t get to touch it or try on what you buy, if it’s clothes or shoes. It’s difficult to fit furniture pieces into your home without actually seeing them firsthand. Online orders may take days or weeks to arrive at their destination, depending on the size of the item ordered and where it’s being sent from.

How to make a brick and mortar store successful in the digital age.

The key to successful brick-and-mortar stores in the digital age is to offer something online stores cannot. For example, provide more than just the product itself. Like having product experts who can help customers understand the products they’re shopping for.

The key to successful brick-and-mortar stores in the digital age is to offer something online stores cannot. #brickandmortarstore Click To Tweet

Provide comfort and entertainment, not just shopping. Customers want to be comfortable while shopping, so bright lights and too loud background music will drive them away. Look for ways to improve your store’s ambiance.

Offer a drink

When customers are entertained, they enjoy their time more in the store and probably won’t leave because of boredom or fatigue. Some places to entertain include board game nights, cooking classes, or even hosting events like escape rooms to encourage people back into the shop again and again.

Think outside the box when it comes to advertising your brick-and-mortar store. For example, if everyone else sends out email newsletters that no one reads (the average open rate for emails is 20%), consider sending snail mail letters instead. People still read hand-written letters and will likely open the mail because of it.

Handwritten letter

The best way to make your brick-and-mortar store successful is to remember that you’re not just selling products – you’re selling the experience. Do whatever it takes to make people feel like they’re in a fun environment, not just shopping for items.

The best way to make your brick-and-mortar store successful is to remember that you're not just selling products – you're selling the experience. Click To Tweet


In the end, brick-and-mortar stores will never disappear completely.

There is a reason why people enjoy going to malls and retail stores – they provide a sense of community that online shopping cannot. However, traditional retail stores are slowly but surely on the decline, as more and more patrons turn to online shopping for convenience.

There’s no denying that e-commerce has changed the way many companies do business, including those once considered untouchable. For example, department stores have been struggling recently, as they face stiff competition from online retailers such as Amazon, who offer cheap prices.

To survive in today’s digital age, brick and mortar stores must meet shoppers both on and offline. If you’re trying to decide whether to start an online or brick-and-mortar store, consider what you’re selling and who is your target audience.

Consumers will always want the choice of shopping in-store or online. This can be a major advantage for companies that offer services and products that can’t be bought online. For example, some stores like appliance shops provide installation and repair services that can’t be done online. Unless their customers specifically ask for it, they don’t give out these numbers to customers on websites or social media pages because not everyone wants them at this time. It’s about knowing your customer demographics and catering to their needs. Sites such as Appliance Fixer Pro help people find reputable appliance fixers when they need help.

If your target audience consists of young professionals with a lot of disposable income, going with an online store might be the way to go. If you want to attract older demographics who enjoy shopping for items like furniture or clothes in-store, brick and mortar may be the way to go.