What are sales funnels

What are sales funnels, and how to create one?

What are sales funnels?

A sales funnel is a business model that describes the series of steps a person goes through to become a paying customer. The sales funnel typically starts with awareness, then progresses to interest, desire, and finally purchase.

Sales funnel doodle

There are many different sales funnels, but they all have the same goal: to convert leads into customers.

How does it work?

Sales funnel header

So it works as follows:

Customers first become aware of your product or service. They may hear about it from a friend, see an ad, or read about it on your website.

Next, they develop an interest in learning more. They may visit your website, sign up for your email list, or download a white paper or e-book.

Then, they move on to the desire phase. They may buy a product or service from you or sign up for a free trial.

Finally, they become paying customers. You may offer them a discount for purchasing in bulk or signing up for a recurring subscription.

Why do you need it?

You might think, “Why do I need a funnel if I already have a website.”

First, a standard website is not designed to sell.

Second, many companies have the same kind of “traditional” websites. It doesn’t mean they’re all selling to their full potential.

A sales funnel is a great way to capture more leads and turn them into paying customers quicker.   

A sales funnel is a great way to capture more leads and turn them into paying customers quicker. #salesfunnels Click To Tweet

The difference between a sales funnel and a website

Here are the main difference between a sales funnel and a regular website.

A regular website has multiple pages that aren’t organized in a way to optimize traffic or conversions. It may have traditional web pages with lots of content, navigation menus, and links. This is great for SEO but not for lead capture and conversions.

A good sales funnel has only one page that leads to the next, from top to bottom. It’s organized in a way to optimizes conversions. It has different pages designed for lead capture, like webinars (with countdown timers), opt-in forms, and content offers.

The Different types of funnels

There are four main types of sales funnels:

1) The Sales Letter Funnel

The sales letter funnel is when you use a sales letter to sell your product or service. This is a great funnel to use if you have a great product or service that you can sell with a letter.

2) The Video Sales Letter Funnel

The video sales letter funnel is when you use a video to sell your product or service. This is a great funnel to use if you have a video that sells and builds your list simultaneously.

3) The Squeeze Page Funnel

The squeeze page funnel occurs when you include opt-in offers on different pages of your website (home page, about page, blog posts). This is typically when someone opts in to access a gift or bonus from you.

4) The Reverse Squeeze Page Funnel

The reverse squeeze page is a little different than the regular funnel. The reverse squeeze page funnel is a “give before you take” scenario. In this type of sales funnel, you give away value first before asking them to opt-in.

5) The Lead Magnet Funnel

This funnel is all about providing value upfront in the form of a lead magnet. A lead magnet is a content piece, like an ebook or a guide, designed to attract leads. Once someone opts in, you can follow up with them and close the sale.

6) The 2-Step Tripwire Funnel

The name of this funnel pretty much describes what it is. It’s a 2-step sales funnel that involves something free to get people into the door. This type of funnel works well for info products because you can combine the lead magnet with an additional offer, like other tips or advice that are only available if someone opts-in.

7) The Membership Funnel

The membership funnel is all about building a community of raving fans. The idea is to create enough value that people would want to pay for it. For example, you could sell coaching services or additional training materials inside the membership site.

8) The Survey Funnel

The survey funnel is all about leveraging the power of polls and surveys. One idea for this type of funnel would be to run a poll and then offer additional training videos or webinars if people vote in your favor.

9) The Bridge Funnel

The bridge funnel is a perfect sales funnel for info-marketers selling info products. The idea with this type of funnel is that you create your lead magnet and then send them to a page where they can download it, like a squeeze page or an order form.

10) The Invisible Funnel

An Invisible Funnel aims to provide a lot of value for free upfront and only charge if the client is delighted with what they receive. It’s like going to a restaurant and only paying if you liked the meal. Even though there is no charge to attend, visitors must register their seats after viewing the Video Sales Letter on the first page. By entering their credit card information even if no money is charged. On the second page, there is an OTO. Additional items are provided on the thank-you page (which customers will subsequently see). If the consumer likes the free training, they’ll be charged two days later if they don’t do anything. If you didn’t like the training, simply let me know, and we won’t bill you.”

11) The Webinar Funnel

This type of funnel works well for info products, services, and coaching programs. The idea is to use a webinar to deliver value upfront, but your main offer is to sell them on the backend. For example, if someone opts in for your free webinar training session, they’re automatically added to an email series. The goal is to provide enough value in this series and finally upsell them with a product offer.

12) The Auto Webinar Funnel

This funnel is the same as the webinar funnel, but it’s automated. You can use software like GoToWebinar or ClickWebinar to stream your webinar training sessions instead of doing the presentation yourself.

13) The Application Funnel

The Application Funnel is an application process that requires someone to fill out a form to receive something. You can use funding rounds or subscription forms on your lead magnet landing page to qualify leads.

14) The Product Launch Funnel

The Product Launch Funnel is a pre-launch sequence designed to build anticipation for your upcoming launch. The idea is to use an effective lead magnet, giveaway, or discount to get people excited about what you have coming out.

15) The Summit Funnel

The best way for businesses to offer value and become more of an authority figure in their field is through Summit Funnels. You may accomplish this by arranging an internet summit with several speakers that you interview. You let people sign up for the event for free and perhaps offer them recordings as an upsell. It’s a fantastic method to develop your list and establish your authority.

16) The Live Demo Funnel

This is for info-marketers who sell software, software as a service (SaaS), or any type of application. The idea is to offer free training sessions where you do live video demos to demonstrate the features and benefits to potential customers.

17) The Hero Funnel

Use a Hero Funnel to tell your tale and gain followers while you do so. This funnel begins with an overview of your bio, encourages individuals to join your email list, and asks them to follow you on social media accounts after that.

18) The Homepage Funnel

Unlike the Hero Funnel, a home page funnel excels at telling the tale of the company’s birth and several best-selling items. The Home Page Funnel combines aspects of a traditional “home page” website with actual lead funnel elements.

19) The Cancellation Funnel

You use The Cancellation Funnel when a customer wants to cancel, a refund, or return a product. They’re canceling most of the time because they don’t have a complete understanding of your product. Doing a little quiz first lets you figure out their exact problem, and then you can save the sale on the following page. This will reduce refunds, cancellations, and churn.

21) The Storefront Funnel

The Storefront Funnel is a tiny funnel that resembles window shopping. It’s a single page with all your items and links to additional funnels and goods. It reaches a more standard eCommerce website, but each item goes into an individual funnel that effectively sells that product.

22) The Daily Deal Funnel

The Daily Deal Funnel is a fun, profitable way to get more customers for your business. Groupon is the most famous example of this type of funnel, but some alternatives typically don’t cost nearly as much to use.

How to build your own sales funnel?

Now you know what a sales funnel is, it’s time to build one.

Step 1: Write down a goal of your funnel

Write down goal

It’s hard to build a funnel without having some sort of goal in mind. So what is the overall goal of your funnel? What do you want your funnel to do for you? Do you want to get more email subscribers? Do you want to sell a product or service? Get more traffic for your website by migrating from the free promotion funnels to paid advertising? Write it down on a piece of paper and keep it close by.

Step 2: Determine what kind of sales funnels you need?

Decision making

Now that you have a goal in mind, it’s time actually to solve the problem. Write down each product or service you offer on a separate piece of paper, and start thinking about how you could sell them in a funnel that makes sense. Most people quickly discover that they already have several funnels running that are scattered everywhere.

Step 3: Now, draw your funnel.

Sales funnel mapping

Now that you have written your goal on a piece of paper and jotted down each product or service you want to sell, it’s time to start designing your sales funnels. This is the part most entrepreneurs struggle with because they don’t know where to begin. So here are some simple steps for designing sales funnels:

1) Plan your pre-sell

2) Plan the front-end sales process by creating an irresistible offer.

3) Create backend offers that solve problems for customers.

4) Plan the order of your funnels and how you will move people around them.

5) Decide on which channel to use (website, social media, email, etc.).

Step 4: Create your sales funnel

Now that you know what kind of funnel you need and the goal for each page, it’s time to build out your sales funnels. You can use a tool like Clickfunnels or Optimize Press to create your sales funnels.

This is the part most people struggle with because they don’t know what goes into a successful sales funnel or where to start. So here are some simple steps for creating sales funnels:

1) Write out your copy on the top of your funnel, and create any images you think you need.

2) Design each page to be simple, clean, and easy to understand.

3) Set up your email service provider account to start sending emails.

4) Connect your payment processor or shopping cart if needed.

5) Let people know that your sales funnels are live by sharing them on social media or in a welcome sequence for new subscribers.

Step 5: Send traffic

Now that your sales funnel is created, you have to send traffic to it. You can do this by sharing your funnels through some social media campaign, sending emails to your list, or getting shared by friends and family.

Step 6: Analyze and optimize


After a few weeks, you should have some data to look at. This will help you determine which of your funnel pages are doing well and which ones need work. Take the time to optimize each page to do better than before, and constantly be testing out new strategies with A/B split tests!

List of sales funnel creating tools.

Besides Clickfunnels, you can use many other tools to create sales funnels.

Common mistakes you need to avoid when creating a sales funnel

Finally, I want to address some common mistakes to avoid when creating a sales funnel.

1) ❌ Not having a proper squeeze page.

Your “squeeze” or opt-in page is where you will convince visitors to sign up for your email list so that they can learn more about what you offer and see if it’s right for them. Make sure that the call to action on this page stands out and that all of the free information on this page is valuable enough to convince someone to sign up.

2) ❌ Having too many steps in your funnel.

The more complicated you make funnel pages, the less likely people will buy. Try creating one-page sales funnels with just a few steps in between so that it’s easy for anyone to follow along and understand everything that they need to do.

3) ❌ Not having a sales process.

If you want people to buy your product, make sure that there is an easy way to purchase it after giving their email address. If you make people do a bunch of extra steps after providing their information, they will be frustrated and probably won’t buy from you.

4) ❌ Not having a good design.

Having an attractive sales funnel is one of the most critical factors in attracting people and converting them into customers. If your sales funnel looks as you made it in 1995, you probably won’t get many subscribers or buyers. Make sure to put some time and effort into making your design look nice and modern.


When building a sales funnel, making the process easy for people is essential. You want to provide value with everything you write and make sure that your design looks professional. By avoiding the mistakes mentioned above, you’ll be on your way to creating successful sales funnels that generate leads and cash!

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