Tjipedia Digotal marketing terms explained

TJIPEDIA – Digital Marketing Terms Explained!

The ultimate digital marketing glossary where we give more than just the definition of digital marketing terms. Because understanding something is more important than knowing something.

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What is A/B Testing?

A/B testing is a way to test changes or implementations of your website, app, or marketing materials against one another… Read more!

What is Advertising Bidding?

It’s a method of ad placement, where the publisher allows advertisers to bid against each other for impressions…Read more!

What is analytics?

Analytics doodle

Analytics is the process of inspecting, cleansing, transforming, and modeling data with the intent to discover useful information… Read more!

What is Advertising?

Advertising is a form of marketing that allows businesses to promote their brand, products, or services… Read more!

What is Affiliate Marketing?

Affiliate marketing is where a marketer sells a product or service from someone else in return for some form of compensation… Read more!

What is Annual Recurring Revenue? (ARR)

ARR or Annual Recurring Revenue is the total revenue expected to be generated by at least 12 monthly customer payments. Read more!


What is blogging?

Blogging doodle

What is a bounce rate?

Bounce rate doodle

the bounce rate is the percentage of people who enter your website and leave without going to… Read more!

What is branding?

Branding doodle

Branding is the name given to the process of creating a unique identity for a particular product, service, or business… Read more!

What are Brick and Mortar stores?

Brick and mortar doodle

A brick-and-mortar store is a physical business that customers can visit to shop or inquire about products. In… Read more!

What is Business-to-Consumer? (B2C)

B2c doodle

B2C is a business type where consumers and businesses are involved in the transaction of products or… Read more!

What is a brand?

Brand doodle

A brand is a name, term, design, symbol, or other feature that distinguishes an organization from others in the… Read more!

What is brand awareness?

Brand awareness doodle

Brand awareness is the ability of a consumer to recall the name of your company, brand, or product. When they’re… Read more!

What is Business-to-Business? (B2B)

B@B doodle

A B2B company is a company that operates as part of business-to-business relationships. These companies may… Read more!

What is a Buyer Persona?

Buyer persona doodle

A buyer persona is a fictional representation of your ideal customer, based on market research… Read more!


What is a lead?

Lead doodle

What is lead nurturing?

Lead nurturing


What is a qualified lead?

Qualified lead doodle


What is a webinar?

Webinar doodle

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