The on-page SEO checklist guide

The On-page SEO Checklist Guide

On-page SEO is the practice of optimizing your website content and structure to rank higher in search engine results. It’s one of the most important things you can do to improve your website visibility and attract more visitors.

But on-page SEO can be tricky. There are a lot of factors to consider, and it’s easy to make mistakes that can hurt your ranking.

That’s why we created this on-page SEO checklist. Use it to make sure you cover all the bases when optimizing your website for search engines.

✅ At least 1000 words!

With so many articles on the internet, you want to make sure your content is comprehensive and covers all the relevant keywords for your topic. A good rule of thumb is to aim for at least 1000 words. This will give you the space you need to cover all the crucial aspects of your topic while still keeping your content readable.

The time of slim 200-word articles is long gone. Google wants to see that you’re an authority on your topic, providing in-depth, comprehensive content.

✅ Is there only one H1?

Your H1 is your title, and you want to make sure you only have one of them on your page. This is because your H1 is what tells Google what your page is about, and you want to make sure you’re not sending mixed signals.

If you have multiple H1s on your page, it can be confusing for Google and can hurt your ranking.

✅ Target keyword in the title?

Make sure your target keyword is in your title. This helps Google understand what your page is about and can help you rank for that keyword.

BUT, don’t stuff your title with keywords. This looks spammy and can actually hurt your ranking. A good rule of thumb is to keep your keyword density under 2%.

Keyword density is the percentage of times a keyword appears on your page, compared to the total number of words on the page. So, if your target keyword is “on-page SEO” and your page has 100 words, you want to use the word “on-page SEO” no more than two times.

✅ Is the target keyword in the 1st paragraph?

Just like your title, you want to make sure your target keyword appears in the first paragraph of your content. This helps Google understand what your page is about and can give you a slight ranking boost.

BUT, don’t stuff your keywords. Again, this looks spammy and can actually hurt your ranking. A good rule of thumb is to keep your keyword density under 2%.

✅ Target keyword in at least one subheading?

Subheadings are a great way to break up your content and make it more readable. They’re also an opportunity to include more keywords on your page without being spammy.

Make sure your target keyword appears in at least one of your subheadings. This helps Google understand what your page is about and can give you a slight ranking boost.

BUT, don’t stuff your keywords. Again, this looks spammy and can actually hurt your ranking. A good rule of thumb is to keep your keyword density under 2%.

✅ Use LSI keywords

LSI (Latent Semantic Indexing) keywords are words and phrases related to your target keyword. Using them can help you rank higher in search results because they help Google understand the context of your content.

For example, if you’re writing an article about on-page SEO, some LSI keywords might be “optimize,” “webpage,” “search engine results,” and “SEO tips.”

You can find LSI keywords using Google’s related searches or using a tool like LSIGraph.

✅ Is the page loading fast?

Page speed is a ranking factor, so you want to ensure your page is loading as fast as possible.

There are a lot of factors that can affect your page speed, but some common ones are large images, unnecessary code, and redirects.

You can check your page speed with Google’s PageSpeed Insights tool.

✅ Multiple media (images, videos, etc.)?

Multimedia can help break up your content and make it more engaging. It can also help you rank higher in search results.

Search engines love fresh, high-quality content, so adding images, videos, or infographics can boost your ranking.

Make sure any multimedia you add is relevant to your content and adds value for the user.

✅ Are the images compressed?

Large images can slow down your page, so you want to make sure they’re as small as possible without sacrificing quality.

You can compress images using a tool like Imagify.

✅ Are the images appropriately named?

You want to make sure your images are appropriately named so that Google can understand what they’re about.

For example, if you have an image of a dog, you want to name it “dog.jpg” instead of “IMG2345.jpg”.

✅ Set the alt text for your images.

The alt text is the text that appears when an image doesn’t load. Screen readers also use it for people who are blind or have low vision.

You want to make sure your alt text is descriptive and includes your target keyword. This helps Google understand what your image is about and can help you rank higher in image search results.

✅SEO-oriented Meta title.

The title tag is the HTML element that specifies the title of a web page. The title tag is essential for many reasons, but one of the most important is telling search engines what your page is about.

You want to make sure your title tag includes your target keyword and is less than 60 characters long.

✅Compelling Meta description.

The meta description is the short description that appears under your title tag in the search results.

While the meta description doesn’t directly impact your ranking, it is important for click-through rate (CTR).

You want to make sure your meta description is compelling and includes your target keyword.

✅Internal linking.

Internal linking is the process of linking to other pages on your website. It’s essential for two reasons:

1. It helps search engines understand your website better.

2. It helps keep users on your website longer.

Both of these things can help you rank higher in search results.

To add internal links, simply add a link to another page on your website when it’s relevant. For example, if you’re writing an article about on-page SEO, you could link to a previous article you wrote about keyword research.

✅ Outbound Link to at least one high authority site.

Outbound links are links to other websites. They’re essential for SEO because they help search engines understand the context of your content.

Additionally, linking to high-quality websites can help improve your ranking.

When adding outbound links, make sure they’re relevant to your content and come from high-quality websites. Never link to a low-quality website just for the sake of it.

✅ Check your social markup.

Social markup is code that tells search engines how they should display your content on social media.

For example, adding social markup to an article will show up as a “rich snippet” in the search results with the title, author, and image.

Adding social markup can help improve your CTR and get more people to click on your content.

To check if your content has social markup, you can use the Google Structured Data Testing Tool.

✅Schema markup.

Schema markup is a type of code that helps search engines understand the meaning of your content.

It’s especially important for “rich snippets,” which are special search results that include things like images, ratings, lists, and prices.

Adding schema markup to your content can help improve your CTR and get more people to click on your content.

To check if your content has schema markup, you can use the Google Structured Data Testing Tool.

Which WordPress Plugin Do We Recommend?

To be able to fully optimize your blog posts on WordPress without any technical difficulties you need to have a paid SEO plugin. The free versions are missing too many options and important features. So we recommend getting a plugin that will provide all the things you need for advanced SEO.

We personally use and recommend RankMath Pro. It’s a premium plugin that’s only $59/year with unlimited websites. Much cheaper than for example Yoast Pro ($99/year) and it has more features.

Including an SEO analyzer, Google search console integration, keyword rank tracker, schema markup generator, and more.

Definitely check them out here.

Conclusion

By following the tips on this checklist, you can be sure that your blog post is fully optimized for on-page SEO. Just remember to always keep your target audience in mind and to write for the first and foremost. Don’t stuff your content with keywords just for the sake of it, as this will only hurt your ranking in the long run.

Do you have any other tips for on-page SEO? Let us know in the comments below!