The Keyword Research Playbook

Keyword research: How to find top-notch keywords that are super easy to rank.

Almost everyone who starts a blog or website wants to rank for specific keywords. To accomplish that, you need to know some tricks and strategies.

In the following playbook, I will show you a simple, effective, and fast way to find easy-rank keywords gems.

Why is it important to conduct keyword research before even writing your blog?

Firstly, the higher your site’s search engine rankings for a given keyword or keyword phrase, the more readers will visit your blog. And visitors are crucial for building a successful business online today!

Secondly, you need to understand what keywords and phrases people use when looking for certain information. That way, you can create content that is both relevant, and people are interested in.

The preparation play

Alright, first things first.

➡️ Open the diamond KW finder spreadsheet.

Brainstorm topics

Starting off, it would help if you had a list of topics to find the right keywords for. So, think about what your blog is going to be about. What are some things that people might be interested in?

One way to find some topics is to divide your niche into sub-niches, just like the example below.

Fitness – Weight Loss, Strength Training, Nutrition, Meal Prep

Crafting – Knitting, Crochet

Travel – Road tripping, Budgeting, Cheap eats

Business – Leadership skills, Freelancing tips, Marketing strategies.

When you thought of some topics, write them down in the topic box of the spreadsheet.

Write topic ideas

Play 1.1: Answers The Public.

After adding a list of topics, it’s time to fill out these topic buckets. The first stop to get an idea of what people within these niches ask is Answer The Public tool.

➡️ Go to answerthepublic.com

Fill in the first topic of your topic list into the search bar.

Answer The Public Search

Scroll down and add your favorite questions to the bucket of that topic.

ℹ️ Don’t forget to scroll all the way down to the alphabetical section. I often find hidden gems there too.

After you’ve added all the questions and keywords for that topic, repeat the same process with all the other topics.

Play 1.2 Quora madness.

Now we go to another fantastic website to find Longtail keywords. Quora.

➡️ Go to quora.com

Start typing your first topic into the search bar.

After submitting your question, you’ll see a list of all questions that match it.

This will give you a great view of what questions are being asked about your topic.

Scroll through all the questions and add your favorite keywords to the spreadsheet.

Now do the same process with all of your other topics.

⚠️ NOTE: Avoid adding questions that are too similar.

Play 1.3 did you Reddit?

Reddit is also an excellent website to find some longtail keywords.

➡️ Go to reddit.com and type your first topic in the search bar.

➡️After submitting, scroll through all the questions and add your favorite questions to the spreadsheet.

➡️ Do the same process with all of your other topics.

NOTE: Avoid putting too many keywords under the same comment.

NOTE: Reddit has some awesome subreddits that are related to your niche. For example, /r/fitness is a fantastic place for e-commerce fitness enthusiasts shop owners.

The research play

Play 2.1 Collecting data.

Now that you have an arsenal of keywords and questions for different topics. It’s now time to get some numbers.

➡️ Go to KWfinder.

Fill in the first keyword/question of the first topic bucket in the search bar…

Go to keyword suggestions and look if you see a better (higher volume, lower difficulty) similar keyword.

If so, change the keyword with the better one.

➡️Add the average search volume and keyword difficulty to the spreadsheet.

➡️ Finally, look for a few keyword suggestions similar to the main keyword. Maybe a keyword that you could address within the same blog post.

For example. When the focus keyword is “fitness meal prep,” it could be a great idea to write about “meal prep tips” or “healthy meal prep.”

Repeat the same process with all the other topics.

Play 2.2 Use your own eyes.

For this play, we’re going to trust our own eyes again.

➡️ Go to Google.com

➡️ Type in the first keyword of the list.

Now visit each site of the first page in Google and determine the quality of the content.

Do the articles have the correct titles and the right amount of content and are they well written?

Do they use a lot of images? Is the website well optimized for search engines?

Make your judgment on what you like and dislike. Remember, this is a long game. We’re not in a rush to outrank any of these websites on page 1 right away. You want to focus on the best high-value keywords with less competition over time.

➡️ Then write down, Great, ok, or bad under quality in the spreadsheet.

This is important to know if there is enough space for better content. In the end, it’s all about delivering the best content for every keyword. If the existing content is already great, it will be much harder for you to come up with better content and outrank them.

The Analyzing Play

Play 3.1 Analyse

Now analyze the results of your keyword research,

Open the spreadsheet and look for great keywords to go for.

Copy/paste them into a notebook.

Look for the lowest keyword difficulty with the highest search volume.

Play 3.2 Combine

Now it’s time to combine keywords. Keywords that are in line with the focus keyword. For instance, the focus keyword could be “What is outbound marketing,” then the keyword “Outbound marketing vs. inbound marketing” is a great secondary keyword. You can address both keywords in the same blog posts.

Now create a new tab in the spreadsheet and name it the focus keyword. Now write down the focus keyword.

Look at the results of your keyword research and add the keywords you think you can combine with the focus keyword.

Do this with all the keywords on the list.

Play 4.1 Submit into BCB

NOTE: You need to have access to the blogger control base for this play. You can get it right here if you don’t have access yet.

Now you have a nice list of focus keywords and secondary keywords. It’s now time to turn these keywords into fantastic blog posts.

Open the blogger control base submission form.

Submit all your focus keywords from your Keyword research.

No need to add a publishing date.

Play 4.2 Plan out.

Go to the scheduled deadline and find the records you’ve just entered.

Drag and drop the blog idea records onto the calendar.

Play 4.3 Add the results.

Finally, go to the keyword research.

Click on the card of one of the ideas you’ve just submitted.

Write down the results of the keyword research in the input fields.

Do this for all the focus keywords.

There you have, you now know how to find great topics and how to conduct keyword research. This will help you rank higher on Google and bring in more organic traffic to your blog.

If you have any questions, feel free to leave a comment below, and I’ll get back to you as soon as I can.

The next step is to write an outline for your blog ideas.

Happy blogging!