Guest blogging

How to use guest blogging for natural link building?

Guest blogging for links is one of the most effective ways to build high-quality backlinks. However, many people don’t know how to do it effectively. This guide will learn everything you need to know about guest blogging for links in 2022.

What are backlinks?

Backlinks

First off, let’s start with a quick primer on backlinks. In simple terms, a backlink is a link from one website to another. Backlinks are an important factor in SEO because they help improve a website’s authority and rank in search engine results pages (SERPs). The higher the number and quality of backlinks pointing to your website, the higher your website will rank.

Why are backlinks important in SEO?

As we mentioned earlier, backlinks are an essential factor in SEO because they help to improve a website’s authority and rank. But how exactly do they do that?

Well, backlinks are one of the main factors that search engines use to determine a website’s authority. The more high-quality backlinks a website has, the more likely it will rank high in SERPs.

In addition, backlinks also help to improve a website’s rank by indicating to search engines that the website is popular and authoritative. When a website has a lot of high-quality backlinks, it tells search engines that the website is worth ranking higher in the search results.

Do guest posts for links still work?

The answer to this question is a resounding yes! Guest blogging for links is still one of the best ways to build high-quality backlinks. In fact, many people believe that guest blogging is even more effective today than it was in the past.

Why?

Well, there are a few reasons why guest blogging for links is still so effective.

First, the number of blogs and websites has exploded in recent years, making it much harder to naturally get links from those sources. Guest blogging is one of the few ways to get links from these websites.

Second, many website owners are now more aware of the importance of backlinks and are more likely to accept guest posts that include high-quality links.

Finally, Google has begun to place more importance on guest posts and other forms of content marketing, which means that websites that publish high-quality guest posts are more likely to rank higher in search results.

So, if you’re looking to build high-quality backlinks, guest blogging for links is still one of your best options. But there are some things you need to keep in mind if you want to be successful.

The don’ts of guest post link-building campaign!

1. Don’t spam website owners with requests for links.

2. Don’t submit low-quality guest posts just for the sake of getting links.

3. Don’t overdo it – only submit a few high-quality guest posts per month.

4. Don’t forget to include other links to other websites in your guest posts.

Benefits of guest posting.

Now that you know why guest blogging for links is so effective let’s look at some of the benefits of a successful link-building campaign.

1. Increased website traffic.

2. Higher website authority and rank.

3. More leads and customers from your target audience.

4. Increased brand awareness.

5. Improved SEO performance.

6. More social shares and backlinks.

So, as you can see, there are a lot of benefits to be had from guest blogging for links. If you’re looking to improve your website’s SEO performance, you should definitely consider launching a guest blogging for links campaign.

And I’ll show you how.😉

Why do we use Postaga?

But first, I need to justify why we use Postaga. I could talk about the features, the integrations, and how great it is, but at the end of the day, it all comes down to this:

We use Postaga because it’s the most complete outreach tool that exists. It allows you to not only start an outreach campaign but also search for guest posting opportunities and find contact details instantly. So it’s basically Mail Hunter and Buzzstream in one. In addition, you can also launch multiple different link-building campaigns and promotional campaigns, such as a skyscraper campaign.

But the best thing about Postaga is that it’s so easy to use. The interface is intuitive and straightforward, and the tutorials are clear and concise. So even if you’ve never used an outreach tool before, you’ll be able to quickly learn how to use Postaga and get the most out of it.

You can start using Postaga for free by signing up for a 14-day trial.

Now we get that out of the way, let’s get down to business!😎

The preparation play

Play 1.1: Create a Postage account.

To get started, you’ll need to create a Postaga account. You can do this by clicking on the “Start Free Trial” button on the homepage

Play 1.2: Open the blog post.

Find the blog post you want to build a link for.

Play 2.1: Setting up your campaign.

Open Postaga and create a new campaign.

You will choose “Promote a Blog Post” for the campaign category.

And the campaign type is “Guest Post.”

Play 2.1: Find Guest Post Opportunities.

The next step is to find some guest post opportunities.

You can do this by using their “Guest Post Opportunities” search bar on the next step.

Enter the target key phrase for your blog post and click on the “Find Results” button.

You’ll then see a list of guest post opportunities that match your key phrase.

You can try out different keywords relevant to you.

After that, you can check all the links you want to analyze.

And click on the “Analyze x Results” button and on the “Next” button.

Play 2.3: Analyse results

In the following Links stage, Postaga will provide you with results from various websites and flags to let you know if the blogs have published any unique guest post rules on their site.

It also warns you if the link doesn’t link to any external sources. These sources are better to be skipped.

Now click on the expended view button.

Here you’ll find more details on the sources.

Optional: You can use the Meta: advice_taken input field to add some unique info about the company, which can be used later to personalize the cold email.

This is to increase the reply rate.

When finished, click on the “Get contacts” button and the “next” button.

Play 2.4: Check if the contact looks correct.

Postaga will aim to match the ideal contact based on your preferences for each website. For example, if a blog article is being written, the author would generally be the best-fit contact. Otherwise, Postaga will search for the next suitable person.

You may change each website’s First Name, Last Name, and Site/Company by clicking the “1 link” button on a given contact. The First Name, Last Name, and Site/Company fields are all editable.

Postaga also helps you locate a different contact if you’re looking for one.

Just click on the “Expanded view” button at the top. This will show you all the other contacts Postaga found for each domain.

Play 2.5: Find something unique

Here, you can also use the Meta: advice_taken input field to add some unique info about the contact, which can be used later to personalize the cold email.

Write something about their latest social media post, for example.

Optional: Follow pages/ engage with social posts

Click on the Twitter icon to tweet something about their post. (This only works when there is a Twitter account known.)

After clicking on the button, it will open a pre-written tweet with the tag included.

Play 2.6: Collect and verify email addresses.

Go back to the Basic View and look for the email addresses that aren’t verified yet.

Simply click on the blue “Verify” button and a popup window will open up where you can verify the email address.

When finished, click on “Get contacts” and the next button.

You’ll see a green checkmark with Verified next to it whenever an email address is correct.

Play 3.1: Pick a sequence

You’ll then select an email sequence for your contacts.

Select the “Mention Guest Post” sequence.

Click on the button with the pencil icon when you want to customize the sequence.

Here you can, for example, change how many days before the reminder email is sent automatically.

Play 3.2: Create email templates.

The edit the template, just click on the name of one of the emails in the sequence.

Below you can read the pre-written email template from Postaga.

Hey {{contact_first||there}}!

{{user_first}} from {{post_site}} here.

I wanted to reach out because I think we may be able to collaborate together.

When researching for a recent blog post of mine, {{post_title}} I came across a post of yours that I loved, {{link_url}}. I loved it so much that I referenced it in my article.

And then, of course, I ended up going down a rabbit hole, checking out the rest of your site, and now I’m thinking about ways we can possibly collaborate.

I wanted to see if you would be open to accepting a guest post on your site. I have a few ideas that I think would be perfect for your audience, like {{custom_campaign__guest_post_topic}}.

Let me know what you think!

– {{user_first}}

Use custom variables.

When creating your template, try to use some custom variables to make the email personal. Remember, the more personal the email is, the higher the reply rate.

After you’ve created the templates for both emails in the sequence, click on the next button to continue the wizard.

Play 3.3: Check variables and fallbacks.

Here you’ll see a grid view of all your merge tags. Fill in the missing tags and a fallback value for your custom tags.

When ready, click on the next button to continue.

Play 3.4: Test emails and custom variables.

On the left side of the screen, you’ll see a list of emails and individual contacts who will receive each message. If you click on a specific contact and a particular email, you will be able to see that email in the preview pane on the right side of the page.

If your email template contains merge fields, it will fill them with the provided data in the preview pane. However, you may also observe red merge tags. If you see any red merge tags, Postaga does not contain information for those merge fields. You can always go back and fill in the blanks to see how the updated email.

Alternatively, you may modify the email by clicking the edit icon to the right of the email, then selecting Load Email Changes. This option displays how your revised message will look. It applies the modifications to all future messages based on this template.

It’s worth pointing out that red merge tags do not appear in outreach emails. If you email a campaign with any red merge tags, it will remove them from the message, and your contact will not see anything where the merge tags would have been.

This section also allows you to modify individual emails. Simply look over the email, and a darkened screen with an edit symbol appears; click it to change the email in the sequence.

A popup window will appear when you click the edit button, allowing you to alter that particular email.

Adding snippets

Another interesting element to consider is that you may include custom segments in your personalized email. You want to highlight something special about your contact’s website in your correspondence. Postaga‘s AI extracts mention-worthy snippets from your contact’s post or URL, allowing you to incorporate them into your message.

This will dramatically increase their chances of responding to your cold outreach. So make sure to use it if you can.

Click Save Email Overwrite to save the individual email, or Close to undo any modifications once you’re satisfied with your changes.

Click the Test Email button below the email in the preview pane to send a test email. Then, provide the email address for the test and hit send.

Play 3.5: Rules and scheduling

Finally, you’ll define the rules and schedule for your email.

Leave all options selected and start by launching a test campaign immediately.

When everything goes well, uncheck testing mode and schedule your campaign.

Congratulation, you’ve just launched your first outreach campaign.🚀

Now you wait for the first replies to come in.

Play 4.1: Reply to your replies

After 24 hours or so, log back into Postaga and go to CRM in the left menu.

There you’ll find the lead tracker.

You can log in to your account at any time and see a list of all the replies you’ve made. You may search for prospects, capture contact information, send them emails, save their CTA links on your computer as excel spreadsheets or text files, upload their PDFs/TIFs to Dropbox and link it with AdWords ads.

Under “Stage,” you can view the status of the lead.

These can be:

  • Needs Action – where you have a task to do from this lead
  • Awaiting Response – where you are waiting on your contact to reply to your most-recent message
  • Forwarded – the lead has been forwarded to the appropriate person
  • Queued
  • Closed – nothing else to do here

Now go to all the leads in the “Needs Action” stage and see how they’ve replied.

Now reply as needed to your leads and change the status as required to:

  • Won (you have won the lead, congrats!)
  • Open (the lead is open, not yet won or lost)
  • Lost (the lead is lost, sorry 🙁 )

Be sure to discuss the guidelines carefully for all of your winning leads. To prevent your guest blog from being rejected.

Play 4.2: Plan out your blogs

When you get multiple positive responses, plan out when you will write the guest blogs yourself unless you outsource it.

Play 5.1: Create an outline

First, create a blog outline. As a start, you can make use of the following outline generator.

Then analyze the top results of the keyword’s SERP. To look at how top pages have outlined their posts. Remember, you want to write a guest blog as good as you would if you wrote it for your own website.

Since the better the guest post, the better the backlink will be, you should put in the extra effort to make sure your post is high-quality.

Play 5.2: Write a blog post

After you’ve created the outline for your blog post, it’s time to start writing. But before you start writing, you need to make sure that you understand the following:

1. What is the goal of the blog post?

2. What are the main points that you want to cover?

3. What are the subheadings that you want to use?

4. What are the images that you want to include?

Once you have a good understanding of these things, you can start writing your blog post.

The easiest way to write a blog post is to start with an introduction. The introduction should be catchy and exciting, and it should introduce the main points of the blog post. Once you’ve written the introduction, you can move on to the blog post’s body.

The blog post’s body should cover each of the main points that you introduced in the introduction. You can do this by writing a paragraph for each point. And don’t forget to include images to break up the text and make the blog post more visually appealing.

Once you’ve finished writing the blog post’s body, you can write the conclusion. The conclusion should summarize the main points of the blog post and leave the reader with a sense of closure.

After you’ve written your blog post, it’s time to proofread it. Make sure to check for grammar mistakes, spelling mistakes, and typos. Once you’ve proofread your blog post, it’s ready to be published.

Play 5.3: Deliver blog post

Now that you’ve written your blog post, it’s time to deliver it to the guest blogging website.

Make sure to ask for the URL as soon as they accept your blog post and publish it on their website.

Once you have the URL, you can submit it to your blogger control base.

Conclusion

And there you have it! You now know how to use guest blogging for natural link building. Just make sure to follow the tips in this article, and you’ll be able to get high-quality backlinks from guest blogging websites. Thanks for reading!