Tjipedia

What is ROI? ROI stands for “return on investment.” It’s a measure of how successful investment has been in generating profits. In other words, it tells you how much money…

What is ROAS? ROAS stands for Return On Ad Spend. It’s a way to track the effectiveness of your digital ads and is represented as a percentage. You can think…

What is PPC? PPC stands for pay per click, a model of online advertising where advertisers pay a publisher (typically a search engine, social media site, or website hosting service)…

What is market research? Market research is the process of collecting, recording, and analyzing data about products or services. It involves gathering information to understand how people behave towards a…

What is an offer? An offer is an invitation to action. It’s the fundamental basis of every sale, whether you’re pitching an investor on your startup or trying to close…

What is relationship marketing? Relationship marketing is when you develop a relationship between your company and the people you serve. This means treating customers with care, respect, and attention so…

What is UX? UX stands for User Experience. The general look and feel of a website, an app, or a program can result in a positive or negative experience for…

What is User Generated Content? (UGC) User-generated content or UGC is a term used for content generated by users in contrast to commercial media. UGC usually means posts on social…

What is a Website? A website is an online page where users can visit and read the site’s contents. It’s like your personal virtual brochure or business card but on…

What is an XML Sitemap? An XML sitemap is a file that lists all the website’s web pages and helps search engines like Google and Bing see the site’s structure…