Tjibby Marketing - Blog

What is KPI? KPI is an acronym that stands for Key Performance Indicator. A key performance indicator, or KPI, is used to measure the success of a business goal over…

What is a landing page? A landing page is a web page that your target customers see after clicking on an advertisement, email campaign, or some other type of online…

What is internal marketing? Internal marketing is a philosophy to improve communication and employee satisfaction within businesses. It can also be seen as a commercial, strategic approach that aims to…

What is a keyword? A keyword is a word or phrase that people use when they search the internet. Some keywords are very popular, and therefore, many people are searching…

What is inbound marketing? Inbound marketing is a form of online marketing that pulls customers to your company. It involves providing potential buyers with the information they seek or enabling…

What are hashtags, and how do they work. Hashtags are words or phrases beginning with the hash (#) sign. They are clickable links that group conversations around a specific topic…

What is geographic Segmentation? Geographic Segmentation, in simple words, is to divide a market into different geographical regions. This can be done for various reasons, depending on the situation at…

What is forecasting, and why do we need it in business? Forecasting is the act of predicting future events based on current data.  Companies can use it to identify business…